Have you ever seen skywriting? Skywriters fly planes carrying banners with special messages on them. The message could be an ad or it might be a marriage proposal above a football stadium. Whatever the situation, you can bet that a high price is paid for each word. There may be a lesson here for all of us. The fewer words we use to communicate a thought or idea, the easier the message is to absorb. Here are some examples:
“at this point in time” change to “at this time”
“keep in mind that…” change to “remember that”
“held a meeting to discuss” change to “met to discuss”
“in the event that” change to “if”
“Until such time you are in a position to…” change to “when you are able to”
“Your check in the amout of $360” change to “your check for $360″
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Keeping our communiation simple and direct allows us to be better understood and more likely to be influential
