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Category: Self-Improvement
The biggest barrier to increased sales..
The main reason businesses succeed is due to high sales. Conversely, the most common cause of business failure is low sales. Selling is like oxygen: You can choose any attitude you wish about it. The reality is that we need it to survive.
The power of a personal story
Two weeks ago, I received some shocking news: One of my lifelong best friends had died suddenly of a brain aneurism. We rushed to Lexington, Kentucky to attend the funeral and be there for the spouse and family.
Although we did not arrive in time to go to the wake, we heard about some of the things that were said and it reminded me of what Dale Carnegie referred to as the “Power of the incident”. If we want to celebrate someone’s life, tell a story about them that proclaims their rarity.
The Secret that Top Performers Know
In his book, “Five Secrets I Learned from Millionaires”, author Paul Evans talks about “Winning in the margins.” It is based on the concept that profitable activity works best when done with consistency, and the most incremental difference can add up to big success.
Are you ready to get serious?
From 1980-1982, Tom Hanks and Peter Scolari starred in the TV series, “Bosom Buddies”. In a recent interview, Peter Scolari talked about his experience of working with Tom Hanks. He said that, although he liked Tom, it was frustrating to work with him because he was lazy and didn’t take his work seriously.
Our reputation: The gold standard
Think of iPhone or Disney…What is their greatest asset? I think it is their reputation. When we hear those names (brands) a whole unique set of thoughts (perception) comes to mind. People buy an I-Phone because they want one. Ask they how they like it, and you will hear them say, “I love it.” They don’t wait until it goes on sale (it usually doesn’t).
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