Posted: October 21, 2022 | Categories: Customer service, Presentation skills, Sales

When I was a senior in high school, my sociology class conducted a group discussion.  The question was:  “Do clothes make the man?”  I had no idea what the teacher meant.  How ridiculous!  Clothes don’t make the man…Character does!  What that doesn’t take into account is first impressions.  How long do first impressions last?  Sometimes forever.  How quick do we form first impressions?  Answer:  About 30 seconds.

With all these points rattling in my mind, I decided to do an experiment:  It was about 30 years ago, and I was on a business trip in Springfield, Illinois.  I was calling on some key clients and I was looking my best.  I wore my favorite suit, my hair was well groomed, and I stopped at a fast food restaurant for a sandwich.  I received a smile and a warm greeting from the person who took my order.

The next day as I was preparing to leave town, I intentionally put on grubby clothes -very grubby!  I wore a threadbare flannel shirt and old torn blue jeans.  I also hadn’t bothered to come my hair.  I approached the same fast food restaurant I had the day before and ended up with the same person.  When I walked up she did not smile and asked in a monotone, “Can I help you?”  When she brought back my order she just handed me the tray and said nothing.  Didn’t she recognize me?  Apparently not.

This experience taught me the power of making a good 1st impression.  Comb your hair, shine your shoes, and look your best.  You will help establish instant credibility and make a better first impression.

Posted: June 20, 2022 | Categories: Leadership, Sales

Country music legend Barbara Mandrell once gave some advice to her younger sister, Louise, who is also a performer.  She said, “Remember to always appreciate your audience.  They are giving you the most valuable thing they have…their time. This same rule applies in sales.  We demonstrate that we respect a client’s time.

Early in my career I learned a lesson about respecting our prospect’s time.  I was meeting with a decision maker and we had agreed to a 30-minute meeting.  The meeting progressed nicely, and when the 30 minutes had expired, the prospect kept going and the conversation continued to evolve.  I decided to let him roll, and the meeting ended up lasting close to an hour. I thought it went great.  Later on I found out the prospect was upset that I agreed to a 30-minute meeting and went beyond that.   Huh?  But, but, but…  He was the one who kept talking!

The next day I shared this frustration with my coach/mentor Ed.  Ed said, “You were leading the conversation.  You let that happen”

Then Ed tauaght me something that has worked for me ever since.  Ed said, “If you have agreed to a 30-minute meeting, keep track of the time.  If you reach the 30 minute mark and you are really in to it, you say, “Mr/Ms _______, I noticed that we have reached our 30 minutes we agreed on.  I have allowed some extra time.  Would you like to continue or should we set a follow up call?”  This puts the decision on their shoulders, and shows us that we respect our time as well as theirs.  We are also taking charge of the meeting.

Posted: April 20, 2022 | Categories: Management, Sales, Self-Improvement

“Successful people form the habit of doing things that failures don’t like to do” `

`                                        -Albert Gray: “The Common Denominator of Success”

Do you have a vision?  With all your gifts and abilities, do you have a picture of what you want to achieve, and who you want to become?  Let’s assume the answer is “yes” to both of these questions.  Next step:  A plan of action!

We know that realizing your vision will require much planning, persistence, and hard work.  When we plan, we list all the tasks, activities, and resources we need to make the vision happen.  We categorize and prioritize these tasks and list them in proper sequence.  Once we have our momentum established, we will be doing specific things each day that are taking us toward our vision.  But what if we are not in the mood to do our “single daily action”?  It doesn’t make any difference! We have planned well and we know that the task before us is the most important thing we need to be doing.

Here’s an example: My first task today was writing this blog.  My first thought was, “I’m not in a writing mood today.”  Then my special self-discipline angel on my shoulder gave me some tough love:  “Steve, the deadline for your newsletter is this week.  You know this is the most important thing you should be doing now.  Do it, whether you want to or not!”  I did.  Here it is.  How do you like it? (Now I’m in the mood!)

I conclude by asking another question posed by Albert Gray:  Do you prefer pleasing methods or pleasing results?  Your answer to this question can tell you where you are at with “The Common Denominator of Success”.

Posted: March 9, 2022 | Categories: Leadership, Sales, Self-Improvement, Team Building

This past Sunday we attended our usual church service, and after the service ended we began filing out to return to our homes and enjoy the rest of our Sunday. As we were walking towards the door, my wife Joyce turned around and went back to talk to a member of the Praise Band. His name was Gary, and Joyce went over to express her sympathy. Gary’s mother-in-law had just passed away. As I was waiting for Joyce, the minutes started passing by, and before long I realized Joyce and Gary were in a long conversation. Gary’s mother-in-law was very special to him, and he wanted to talk about her. My wife is a good listener, and she is always there for people to listen to them and bring them comfort.

I must confess my initial reaction was impatience…You know…”C’mon, we haven’t got all day” default. That thought quickly passed as I reminded myself that what I was seeing was my loving wife doing what she was meant to do: Give comfort and take time to listen to those who need a sympathetic ear. I went back in the narthex and found a devotion book I could read until Joyce was finished. If the truth were known, Joyce’s conversation with Gary was probably about 10 minutes.

We want to have strong relationships with the special people in our lives. If we run a business, we want our team members to be productive and give us their best. One of the best actions we can take to achieve these objectives is to take more time to get in touch with others, and be a sincere and sympathetic listener.

Posted: October 21, 2021 | Categories: Presentation skills, Sales, Self-Improvement

If you were to review all the commencement addresses since the beginning of time, you would probably be able to make a list of the most vital qualities of success on one page.  I would like to focus on self-discipline.  This attribute is sometimes referred to as the “ironclad quality of success”.  Let me illustrate:

Early in my career, I worked as an account representative for a leadership training company.  I had made a key appointment with the head of a company.  Because I was a rookie, it was required that I have my mentor with me on the appointment.  Jim and I met in the parking lot 15 minutes before the scheduled appointment.  The first question Jim asked me was, “Steve…what is your goal for this call?”  I replied, “I already achieved it.  I got the appointment.  We’ll just go where the music takes us”.  Jim frowned, and said, “Steve, let’s talk through this”  Lesson learned: I should not start preparing for my appointment in the parking lot.  If we are serious about what we do, we prepare thoroughly.

Now let’s look at a “right way” example:  A client of mine had been working to secure a big account for several weeks.  She was competing against some tough opponents.  She got the contract.  Afterwards, she asked the business owner why she was chosen and not one of the others.  The answer was simple:  The boss said, “Because you do your homework”  We can all tell when someone has done their homework, and we respect and appreciate that quality. We believe such a person is self-disciplined, and can be counted on.  Message: Prepare relentlessly.

One final note:  Given all the technology we have today, if we arrive on a sales call having carefully reviewed the prospect’s website, they will know it.  In other words, don’t start off with the question, “So what exactly is it that you do here?”  (Ouch)