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Category: Sales
Protect your reputation by owning it
In business, our reputation is the most valuable possession we have. With social media and smarter consumers, building and reserving our reputation must be tantamount.
This week I attended an annual meeting sponsored by an organization I belong to. I was looking forward to both the meeting and the banquet facility. I had been there twice, and in both instances the food and service was excellent. This time, things were different.
Top sales professionals sell value
As we enter the holiday season, shoppers can’t wait to get the jump on the special sales. With online purchases rising, we are gradually realizing that everything in our world is becoming a commodity. Even buying cars has become a science. Many shoppers walk into a showroom knowing exactly how much they are going to pay. They have done their homework, and price is the dominant factor.
Excellence means setting and exceeding high expectations
With online shopping steadily on the rise, retail chains nationwide are struggling. As many face this issue, it is common that they turn to improving customer service. I once heard someone say, “Success comes in what we do after we have done what we have been paid to do.” In other words, go the extra mile. Setting the bar high is one challenge. Keeping the bar high can be an even bigger challenge.Read More…
Smart sales professionals know how to avoid an acute angle
Anyone in Law enforcement will tell you that the most dangerous situation they can encounter is interfering in a domestic squabble. They approach such situations with extreme caution.
In sales, we can run in to the same type of situation. While it may not be life-threatening like a domestic quarrel, how we handle ourselves could easily make the difference between weathering the storm rather than losing an account. Read More…
How to “un-stick” a bad first impression
How long do first impressions last? I get a variety of answers when I ask that question. I have heard some say that first impressions last forever. Let’s see if we can improve on that:
Experts tell us that when we meet someone for the first time, we form a first impression in 4 seconds. The good news is that this first impression, like quick-drying cement, is not solidified until 30 seconds have passed. That means we have 26 seconds to recover. Once that 30 seconds is up, the impression is locked in, and we now look for things to validate the impression.Read More…