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Category: Sales
Be successful, stay successful, know your customer
“The quality of a person’s life is in direct proportion to their commitment to excellence”
– Vince Lombardi
Last week my wife and I celebrated Valentine’s Day by having dinner at one of the most famous restaurants in Chicago. We each ordered a steak. My steak cost $70, and my wife ordered a $50 filet. Our expectations were high!
When the steaks were served, we began enjoying each bite. It was delicious and I made sure I cut the meat in extra small chunks so that I could maximize the experience. Along the way I ran into some fat and gristle, and I carefully separated it from the lean meat. When I was finished, the only thing left on the plate was the fat and gristle.
The quickest way to business failure
OK. I know you aren’t reading this because you want your business to fail. You’re just curious. What is the quickest way to get a business to fail? Be rude! With today’s unforgiving social media reviews, one or two poor customer interactions can do serious harm.
Successful sales professionals are good quarterbacks
If you are a sales professional it s quite likely that you have experienced a big deal fall through in the 11th hour. This kind of experience can take the wind out of us. How do we reduce the probability of a big sale crumbling at the last minute? We need to be a good quarterback!
Protect your reputation by owning it
In business, our reputation is the most valuable possession we have. With social media and smarter consumers, building and reserving our reputation must be tantamount.
This week I attended an annual meeting sponsored by an organization I belong to. I was looking forward to both the meeting and the banquet facility. I had been there twice, and in both instances the food and service was excellent. This time, things were different.
Top sales professionals sell value
As we enter the holiday season, shoppers can’t wait to get the jump on the special sales. With online purchases rising, we are gradually realizing that everything in our world is becoming a commodity. Even buying cars has become a science. Many shoppers walk into a showroom knowing exactly how much they are going to pay. They have done their homework, and price is the dominant factor.