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![What was your name again](https://www.durhamcoach.com/wp-content/uploads/2021/07/0721-forget.jpg)
A must for a good first impression
Here is a situation I’ll bet we have all been in: We are at a party or social event and we meet someone. We say our name. They say theirs. We begin a conversation. A few seconds later we find ourselves in a minor panic because we have forgotten their name. We want to personalize the interaction by using their name. We can’t because we forgot it. Now what? We have two options: First, we can avoid calling them by name since we can’t remember it. If we do this, we run the risk of making the conversation stiff. Our second option is to ask the other person, “What was your name again?” This means we are admitting we weren’t listening. How does that work for making a good 1st impression?
It is an old cliche worth repeating, “There is no second chance to make a good first impression”. First impressions can easily make the difference in a sale. I once remember a top-producing salesperson say, “In most cases, I can predict the probability of the sale in the first five minutes.” Do you think learning and using a person’s name could be important in those first few minutes? It sure is! What can we do to helpus remember names better when being introduced or introducing ourselves? Here are some thoughts:
First, slow down when you first hear a name. Pretend like you are driving through a school zone. If you did not hear the name clearly, ask them to repeat it. The other person won’t be irritated. Their name is important to them, and they want people to get it right. With this added effort and focus, you will remember more names and help avoid having to admit you didn’t pay attention. And don’t try to be clever! Once I forgot a name, and I asked, “How do you spell your name?” There was a long pause and she replied, “SMITH“. Ouch! That exchange did not go so well.
Slow down, pay attention, remember names, and get off on the right foot.
![Checkmate you lose](https://www.durhamcoach.com/wp-content/uploads/2021/07/0721-games.jpg)
Play games with your customers at your own risk
A couple weeks ago my wife showed me a box of toothpaste. It was the normal family size I had known for years. Joyce opened up the box, and inside was a tube of toothpaste about 3 inches shorter that the box. First I was amused, then I was offended. My first thought was, “They actually think we are so pre-occupied that we don’t notice the difference?” If you want to make a small tube of toothpaste, put it in a box that is commensurate with its size. Wait…I’m not finished yet:
Last month we bought a box of snack bars, yet the size had become so small it was like a Mars mini-bar. I had the same reaction as with the toothpaste. There are companies that make full-size snack bars and sell a true family size of toothpaste. These companies will get my business.
I realize these two examples are seemingly trivial things, but let’s look at the big picture: Successful companies know how to build trust in their brand and with their customers. Deception and playing games erodes trust, and creates resentment. Let’s put our customers first (including our team).
![Talking to the boss](https://www.durhamcoach.com/wp-content/uploads/2021/07/0721-boss-conversation.jpg)
A sure way to get more respect from your boss
Are you an “eager beaver”? By that I mean you are determined to do what it takes to advance in your career and live the life of your dreams? If so, there is a very important person you need to help you. I am talking about who you report to – your boss. Your boss should be your advocate…your cheerleader. They want you to succeed. If you don’t have such a boss, don’t bother reading the rest of this blog. (I feel sorry for you)
If you have a boss who believes in you and is a strong mentor, he or she is probably approachable and takes time to listen to you with genuine interest and full focus. We talk to them about our ideas. Our boss listens and asks questions to clarify and promote deeper thinking. When they do this, they help us along and strengthen trust at the same time. These conversations can make our work challenging, engaging, and fulfilling. They open us up. My questions is, how often do we open our boss up and show genuine interest in them?
The most respected and trusted leaders I have known are good listeners. They spend a good chunk of their day listening and asking questions. I have also noticed that good leaders, like all of us, like people to show a genuine interest in them. I am frequently amazed when I coach bosses. During our calls, it is not uncommon for a boss to dominate 90% of the conversation. My part consists of mostly asking questions to help them talk through the problem or the challenge. What I am saying is, bosses like to be listened to as much as we do.
As a coach, I spend most of my time listening and asking questions. I am paid to do this, yet in some instances people ask me questions. When this does happen, I tend to give short answers, and others are fine with that. Then, there are rare occasions when someone won’t accept my short answers. They say, things like, “Tell me more”. Once this happens, I realize they are genuinely interested interested in what I am excited about. Then I open up and really go on a roll. Afterwards, I say to myself, “What a neat person!” I like, trust, and respect them more. My advice to you: If you want to build a strong bond with your boss, get them to open up.
![Gold Star for You!](https://www.durhamcoach.com/wp-content/uploads/2021/07/0721-star.jpg)
Good leaders find the sweet spot
Leaders are motivators. Have you ever been in a situation where someone was trying to get you excited about something, and the incentive they were using was something you simply didn’t care about? If we want to be about winning hearts and minds, we need to be sure we know their “hot button”.
When I think of this ability, my thoughts go immediately to an incident I experienced in 5th grade. I received a test paper back, and I was pleased to see there were no red marks. I got my first “100” for the year! That meant it was time to celebrate. I got to put a gold star next to my name on the wall chart. After that, it was customary to go to Mrs. Pearson’s desk and ring the bell in front of Serapina the Cat. (Seraphina was a book Mrs. Pearson had read us)
As I was basking in my glory, the person seated next to me (Chuck) wanted to look at my paper. He had gotten one question wrong, and he wanted to know the right answer. When he looked at my answer, he exclaimed, “Hey, you had the same answer I did, and Mrs. Pearson marked yours right.” Smugly, I replied, “Too bad”. Chuck blew the whistle on me, and soon Mrs. Pearson had my paper in hand. She affirmed that my answer was wrong, and she was going to subtract the appropriate points. Then she said, “We have to take your star off the chart, but I’ll still let you ring Seraphina’s bell. Big deal! I was not excited. If Mrs. Pearson was trying to appease me, she actually made things worse.
A few decades later I found myself as a training facilitator of a 12-week leadership course. Those who had perfect attendance recieved a gold medallion sticker on their certificate when they graduated. At the beginning of each training series, I got everybody excited about that gold sticker. The result: I had the highest percentage graduation of any instructor on the team. I remembered my experience in Mrs. Pearson’s class. We love those stickers and stars, and they get us “fired up”.
![This customer comes with a lifetime guarantee](https://www.durhamcoach.com/wp-content/uploads/2021/05/0521-lifetime.jpg)
Making new customers lifetime customers
If you are a homeowner, you have professionals and tradesmen you count on to keep your dwelling fixed, cleaned, and updated. You have air-conditioning, heating, appliances, and lawn equipment. You protect your physical and financial well-being with professionals like dentists, doctors, and accountants. We establish relationships with these people that often last many years. We trust them. When they retire, we have a gap to fill.
Two years ago, my HVAC guy retired. When he did, he gave me the name of another company I could connect with. The next time I needed help, I called this company. They were on time and solved my problem for a fair price. We were off to a good start.
This year, I decided to do some preventative maintenance, and I had the new company out for a routine AC check. I had the AC on, and it was humid 90-degree day. The tech got out all his equipment and cleaned the coils and grill in the outdoor unit. Next, he went to check the refrigerant. He shut down the AC to clean it. When he went to turn it back on, nothing happened. The unit would not receive power through the 32-year-old junction box. So let me get this straight: You come in on a hot, humid day, my AC is working fine, you work on it, and now it is not working. Hmmm…
At this point I took a step back, set aside the “dinosaur” part of my brain, and began asking questions. As it turned out, the tech was following normal procedure, and when he shut off the breaker, it failed. Now we needed a new box. Paul, the tech felt badly about what happened, and said he would talk to the boss.
About 1/2 hour after the call, I called the owner of the company. He knew all about my situation and was very understanding. He said, “Paul was following the right procedure when he turned off the power outside. If that had been me, I would have turned off the power downstairs since the box was so old” In other words, Roger (the owner) was backing up his tech, and admitted that the problem might have been able to be prevented. Roger’s transparency and empathy convinced me I had the right “go-to” person. He was fair with the charge, and I plan to buy a new unit from him this fall. Roger dealt with my crisis well and used it as an opportunity to strengthen our relationship.
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