When I was a senior in high school, my sociology class conducted a group discussion. The question was: “Do clothes make the man?” I had no idea what the teacher meant. How ridiculous! Clothes don’t make the man…Character does! What that doesn’t take into account is first impressions. How long do first impressions last? Sometimes forever. How quick do we form first impressions? Answer: About 30 seconds.
With all these points rattling in my mind, I decided to do an experiment: It was about 30 years ago, and I was on a business trip in Springfield, Illinois. I was calling on some key clients and I was looking my best. I wore my favorite suit, my hair was well groomed, and I stopped at a fast food restaurant for a sandwich. I received a smile and a warm greeting from the person who took my order.
The next day as I was preparing to leave town, I intentionally put on grubby clothes -very grubby! I wore a threadbare flannel shirt and old torn blue jeans. I also hadn’t bothered to come my hair. I approached the same fast food restaurant I had the day before and ended up with the same person. When I walked up she did not smile and asked in a monotone, “Can I help you?” When she brought back my order she just handed me the tray and said nothing. Didn’t she recognize me? Apparently not.
This experience taught me the power of making a good 1st impression. Comb your hair, shine your shoes, and look your best. You will help establish instant credibility and make a better first impression.
