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Energize your ideas
You may have heard the story of how “Post-it” notes came about. Many years ago, an employee for 3M was looking for ways to bookmark different areas of his bible so that he could make quick reference to his favorite parts. He developed sticky paper that would come to be known as “Post-it” notes”. And have you ever gotten a cockle burr stuck to your jeans? That gave us the idea for Velcro. Of course, all of these ideas had to be sold, and in order for that to happen, someone of influence had to listen.
Have you ever been excited about an idea that you just knew would improve your company? Was there ever a situation where you tried to sell it and got totally shut down? If so, you were probably frustrated or even demoralized. Companies should not want this to happen. To be innovative, we need idea fluency. We need to present our idea in a way that gives us the greatest possibility of receptivity. Here are some points to consider:
Establish credibility. Be an “eager beaver”. Do you work, do it fast, and do it well. In addition, be the first to volunteer for other projects. Do them fast and do them well. Results will follow, and you will be noticed and respected. When you have an idea that you would like to sell, you will have a much more receptive audience.
Let the game come to you. There are times when the best strategy is to let the momentum come from the other direction. Your idea is probably designed to improve a situation or solve a problem. In your team discussion, those subjects are likely to come up. When they do, there is your opportunity…”Say…here’s a thought…” The channel will be more open since your idea fits right into the discussion.
Be flexible. One of my favorite ideas of all time turned out well because I listening to a critic who had a constructive suggestion regarding how to improve my idea. I was glad I listened!
Ben Franklin once said, “If you don’t get what you want the first time you shop, you can always shop again”. In business, I see too many ideas die before they launch. Stay with it. (My wife can give you lessons on this!)